Agenda – FinOps X Europe 2024

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Monday November 11

Technical Advisory Council Meeting (Invite Only)
FOCUS Maintainer Meetings (Invite Only)
12:40 PM
- 2:20 PM
AWS User Group: Cost Allocation with Manoj Jayadevan (Full Capacity)
Manoj Jayadevan (AWS)
3:00 PM
Event Badge Pickup and Hotel Check-in
Location: Main Lobby
3:00 PM
- 5:30 PM
FinOps Foundation Office Hours - Ask Us Anything!
Location: W Lounge
4:00 PM
- 7:00 PM
Swag Pickup and Silver Sponsor Reception
Location: Mega Room
7:00 PM
Welcome Reception
Networking
Location: COYA

Tuesday November 12

9:00 AM
- 10:30 AM
Day 1 Keynote: The Evolution of FinOps, The Future: FinOps is for Life, FOCUS 1.1 and Governing Board Panel
J.R. Storment (FinOps Foundation), Jimin Li (Microsoft), John Phillips (AWS), Natalie Daley (HSBC), Neven Drljević (European Parliament), Chris Reed (Priceline), Anne Johnston (Capital One), Udam Dewaraja (FinOps Foundation)
Keynote
Location: Great Room
11:00 AM
- 11:45 AM
From Vancouver to Sydney: Empowering a Flock of 2,000 Engineers
Carlos Galán (Just Eat Takeaway), Hitesh Patel (Just Eat Takeaway)
Breakout
Location: Studio 3
11:00 AM
- 11:45 AM
Address Carbon Footprint with FinOps
Ferran Grau Horta (Adevinta) Cloud Sustainability
Breakout
Level: 300
Location: Studio 2
11:00 AM
- 12:45 PM
FOCUS Adoption Interactive Chalk Talk
Marc Perreaut (Amadeus), Clément Leroux (GitLab)
Chalk Talk
Location: Breeze
11:00 AM
Ask the Expert: Microsoft products and solutions for FinOps (Full Capacity)
Michael Flanakin (Microsoft), Ritesh Kini (Microsoft), Arthur Clares (Microsoft)
Location: Breeze 1 Meeting Room
11:10 AM
- 11:55 AM
Strategic Unit Economics at Adobe Campaign
Neha Malhotra (Adobe), Ramana Ganesan (Adobe)
Breakout
Level: 300
Location: Great Room
12:00 PM
- 12:45 AM
Scaling FinOps at Mercedes-Benz
Svetlana Schwarzkopf (Mercedes-Benz Group AG)
Breakout
Level: 100
Location: Studio 3
12:00 PM
- 12:45 PM
Fueling Sustainability Goals at Mastercard in Every Stage of FinOps
Vik Saluja (Mastercard), Josh Bauman (Apptio, an IBM Company)
Breakout
Level: 200
Location: Studio 2
12:15 PM
- 1:00 PM
Stay Informed: Achieving Cost Efficiency with AWS Cloud Financial Management Solutions
Anne Johnston (Capital One), Rick Ochs (Amazon Web Services)
Breakout
Location: Great Room
12:40 PM
- 2:20 PM
AWS User Group: Cost Reporting with Roy Wolman (Full Capacity)
Roy Wolman (Amazon Web Services)
Lunch
Networking
2:30 PM
- 3:15 PM
The Cloud Costs of Roasting Your Chicken
Kristina Kondrashevich (Electrolux), Gang Luo (Electrolux) Unit Economics
Breakout
Level: 200
Location: Great Room
2:30 PM
- 3:15 PM
Get Focused on FOCUS™ 1.1
Rob Martin (FinOps Foundation), Alex Hullah (GoldmanSachs)
Breakout
Location: Studio 2
Multi-Cloud Showback & Chargeback as a Driver for Action
Narciso Cerezo (BBVA) Invoicing & Chargeback
Breakout
Level: 300
Location: Studio 3
2:30 PM
- 4:15 PM
Planning & Budgeting Interactive Chalk Talk
Lucas Paratore (CloudHealth), Jag Sodhi (Wm Morrisons Supermarket)
Chalk Talk
Location: Studio 7
2:30 PM
- 4:15 PM
Adopting FinOps Interactive Chalk Talk
Carlos Almajano (Deloitte), Alberto Gonzalez Leon (Naturgy)
Chalk Talk
Location: Breeze
3:30 PM
- 4:15 PM
FOCUS™ for Datacenter: Stories from the Front Lines
Michael Kearns (Virtasant), Alexander Johansson (UnitedHealth Group)
Breakout
Level: 300
Location: Studio 3
3:30 PM
- 4:15 PM
How to Approach Product Design with Cost
Philippe Galeano (Thales AVS) Architecting for Cloud
Breakout
Level: 200
Location: Studio 2
3:30 PM
- 4:15 PM
Shift FinOps Left: Cost-Aware Product Decisions
Richard Steck (Adobe), Lisa Black (Oracle Cloud Infrastructure), Michael Flanakin (Microsoft), Rick Ochs (Amazon Web Services), Alfonso Hernandez (Google Cloud)
Breakout
Location: Great Room
Break
Networking
4:45 PM
- 5:30 PM
Integrating GenAI with Infrastructure as Code
Rich Young (Warner Leisure Hotels) Architecting for Cloud
Breakout
Level: 300
Location: Studio 3
4:45 PM
- 5:30 PM
The FinOps Journey to Superior Unit Economics
Brian Lupson (Iron Mountain), Reggie Kelley (PwC) Unit Economics
Breakout
Level: 200
Location: Studio 2
4:45 PM
- 6:30 PM
Unit Economics & the Quantify Business Value Domain - Chalk Talk
Bhavna Halai (Invesco), Nilofar Bhurawala (Smarsh)
Chalk Talk
Location: Breeze
4:45 PM
- 6:30 PM
Cost-Aware Product Decisions Interactive Chalk Talk
Ruben Vander Stockt (FinOps Foundation), Pascal Zwikirsch (Usercentrics), Mark Wilson (Walgreens Boots Alliance)
Chalk Talk
Location: Studio 7
5:45 PM
- 6:30 PM
Public Sector: Challenge Accepted!
Jan Simons (RheinEnergie AG) FinOps Practice Operations
Breakout
Level: 200
Location: Studio 3
5:45 PM
- 6:30 PM
FinOps and FOCUS™ Best Practices at STMicroelectronics
Pierre-Emmanuel Nuiry (STMicroelectronics)
Breakout
Level: 200
Location: Studio 2
5:45 PM
- 7:30 PM
Sponsor Networking Reception
Networking
Location: Great Room Foyer
7:00 PM
- 10:00 PM
Apptio Happy Hour – Connect & Unwind at Noxe, W (Registration required)
Networking
Location: Noxe
7:00 PM
- 10:00 PM
Harness Exclusive Networking After-Party at FinOps X Europe (Registration required)
Networking
Location: Restaurante Julieta's
7:30 PM
- 10:30 PM
Wind down with Flexera and Synyega at bellissima Velissima! (Registration required)
Networking
Location: Velissima
8:00 PM
- 10:30 PM
Finout FinOps After Dark - FinOps X Europe 2024 (Registration Required)
Networking
Location: Peix Vela

Wednesday November 13

7:00 AM
- 8:30 AM
Sustainable FinOps and Pastries with IBM Cloudability and Deloitte (Registration required)
Networking
Location: W Hotel
9:00 AM
- 10:30 AM
Day 2 Keynotes: Culture of FinOps, Sustainability in Action, FOCUS Maintainers, Cloud Presentations
J.R. Storment (FinOps Foundation), Frederic Mingot (Renault Group), Pierre-Emmanuel Nuiry (STMicroelectronics), Bindu Sharma (Teradata), Natalie Daley (HSBC), Ferran Grau Horta (Adevinta), Shawn Alpay (FinOps Foundation), Cyril Belikoff (Microsoft), John Phillips (AWS)
Keynote
Location: Great Room
11:00 AM
- 12:45 PM
Cloud Sustainability Interactive Chalk Talk
Hans de Kruif (ABN AMRO Bank N.V.), Mathijs Hendriks (Rabobank)
Chalk Talk
Location: Studio 7
11:00 AM
- 12:45 PM
Optimization Beyond the Obvious Interactive Chalk Talk
Wuming Zhang (Bank for International Settlements – BIS), Cédric Weider (Helvetia Versicherungen Schweiz)
Chalk Talk
Location: Breeze
11:00 AM
- 11:45 AM
Driving Accountability Through Outsourced Responsibilities
Sandra Viedersone (Fortum), Bruno Almeida (Fortum)
Breakout
Level: 200
Location: Studio 2
11:00 AM
- 11:45 AM
Elasticity by Design: Reducing Waste and Maximizing Savings at Coinbase
Stephen Arthur (Coinbase), John Skinner (ProsperOps) Rate Optimization
Breakout
Level: 200
Location: Studio 3
11:00 AM
Ask the Expert: Microsoft - Building an AI-powered Fabric workspace for FinOps (Full Capacity)
Michael Flanakin (Microsoft), Thierry Houy (Microsoft)
Location: Breeze 1 Meeting Room
11:10 AM
- 11:55 AM
Implementing FOCUS for Cloud Cost Exchange between European Union Institutions
Neven Drljević (European Parliament), Julian Radu (European Parliament)
Breakout
Level: 300
Location: Great Room
12:00 PM
- 12:45 PM
FinOps Success Is a Team Sport
Julián Debenedetti (ASML), Jeremy Chaplin (Flexera) FinOps Education & Enablement
Breakout
Level: 200
Location: Studio 2
12:00 PM
- 12:45 PM
Moving from Cloud Cost Police to Cloud Cost Orchestrator
Krisztian Borbely (Amadeus) Budgeting
Breakout
Level: 300
Location: Studio 3
12:15 PM
- 1:00 PM
Implementing AI Transformation: the Essentials of Balancing Efficiency and Sustainable Growth
Evelyn Padrino (Microsoft), Francesco Sodano (Microsoft), Ritesh Kini (Microsoft), Sonal Gupta (Carlsberg)
Breakout
Level: 200
Location: Great Room
12:40 PM
- 2:20 PM
AWS User Group: Optimization Automation with Rick Ochs (Full Capacity)
Rick Ochs (Amazon Web Services)
Lunch
Networking
2:00 PM
Ask the Expert: Microsoft - Elevate your cloud sustainability approach on Azure (Full Capacity)
Ritesh Kini (Microsoft)
Location: Breeze 1 Meeting Room
2:30 PM
- 4:15 PM
FinOps Framework Conversations with the Technical Advisory Council Interactive Chalk Talk
Bindu Sharma (Teradata), Tom Cross (Aer Lingus) FinOps Practice Operations
Chalk Talk
Location: Breeze
2:30 PM
- 4:15 PM
Vas & Rob Focus on FOCUS™ Data (Interactive Chalk Talk)
Rob Martin (FinOps Foundation), Vasilio Markanastasakis (FinOps Foundation) Reporting & Analytics, Data Ingestion
Chalk Talk
Location: Studio 7
2:30 PM
- 3:15 PM
The Ultimate Business Value Indicator for Senior Leaders
Anderson Oliveira (AXA and Timestamp Portugal)
Breakout
Level: 200
Location: Studio 2
2:30 PM
- 3:15 PM
Mastering FinOps for SaaS Optimization
Chris Reed (Priceline)
Breakout
Level: 200
Location: Great Room
2:30 PM
- 3:15 PM
Automating Anomaly Investigation with AI
Benjamin van der Maas (Johnson & Johnson), Jan Peeters (Johnson & Johnson)
Breakout
Location: Studio 3
3:30 PM
- 4:15 PM
Carbon ≠ Energy ≠ Cost
Dany Daya (Etsy) Cloud Sustainability
Breakout
Level: 300
Location: Great Room
3:30 PM
- 4:15 PM
Growing FinOps Self-Sufficiency in Development Teams
Ekaterina Zemlyakova (Align Technology)
Breakout
Level: 200
Location: Studio 2
3:30 PM
- 4:15 PM
How Nubank Contextualizes Cloud Usage Patterns to Empower Engineering Cost Efficiency
Alon Arvatz (PointFive), Mike Rosenberg (Nubank) FinOps Practice Operations
Breakout
Level: 200
Location: Studio 3
Break
Networking
4:45 PM
- 6:30 PM
AI for FinOps Interactive Chalk Talk
Kyle Campos (CloudBolt), Rich Young (Warner Leisure Hotels) FinOps Practice Operations
Chalk Talk
Location: Breeze
Scope of FinOps Interactive Chalk Talk
Kevin George (Specsavers), Juan van Heerden (Lloyds Banking Group), Christian Stöffler (SAP SE)
Chalk Talk
Location: Studio 7
4:45 PM
- 5:30 PM
OLX's Reinvention of TBM with FinOps for Digital Platforms
Pedro Veloso (OLX Group), Dominika Pach (OLX Group) Intersecting Disciplines
Breakout
Level: 300
Location: Studio 3
4:45 PM
- 5:30 PM
Let's Extend FOCUS: Defining the Future of Private Cloud Cost Management
Kumar Yarlagadda (The Heineken Company)
Breakout
Level: 200
Location: Studio 2
5:00 PM
- 8:00 PM
Fiesta Española: Microsoft Happy Hour with a Spanish Twist (Registration required)
Networking
Location: Great Room Terrace
5:30 PM
- 7:30 PM
AWS Meetup and Social Mixer (Full Capacity)
Networking
Location: Breeze 3 Meeting Room
5:45 PM
- 6:30 PM
Building the Foundation for Chargeback before the Cloud Spend Happens
Vesa Manninen (OP Financial Group)
Breakout
Location: Studio 3
5:45 PM
- 6:30 PM
The Real Value of FinOps Data
Shahen Bokhari (TP ICAP) FinOps Practice Operations
Breakout
Level: 200
Location: Studio 2
7:00 PM
FinOps X Europe Official Party (Badge Required)
Networking
Location: W Hotel Lobby
7:00 PM
ProsperOps Exclusive VIP Section at the FinOps X Europe Official Party (Registration required)
Networking
Location: W Hotel

Thursday November 14

7:30 AM
- 10:00 AM
Closing Informal Networking Breakfast (Badge Required)
Location: FIRE

Times/dates of agenda items may change. More details will be added to the agenda closer to the event and as speakers are confirmed.