With 3.48 billion daily active users, Meta operates at a scale where traditional FinOps approaches break down. This talk explores Meta’s transformation from fragmented cost tracking to a unified unit economics framework that empowers every engineer, product manager, and finance leader to make cost-aware decisions. I will present how Meta has developed multifaceted usage attribution as the foundation for understanding where costs are incurred. Furthermore, we will dive into the Monetization business and show how revenue impact metrics are directly tied to operating costs. We will demonstrate an experimentation framework that serves as the basis for future feature exploration and product launch governance. Finally, we will present the framework for future cost allocation.
Join us to discover how Meta is building a culture of cost-aware decision-making in the Monetization organization.